Thursday, February 27, 2014

Social Media Is Not Just "Social", It's Big Business

Social Media is not just "social", it's business - BIG business!  Unless you've been sleeping for the last five years you already know this. The number of technologies, apps, and platforms supporting the engagement, measurement, nurturing, and conversion of contacts into employees, customers, partners, clients, acquaintances, and friends continue to explode. Women and men alike devour content as fast as it gets generated and still want more. The 'free line' has moved. The free line is the boundary between the amount of content products, or services that are given for free versus what customers will pay for. Companies scream louder and louder to get the attention of potential customers - and we've gone deaf. Or have we?

Social Media Intelligence Reports Crazy Growth

RPV (revenue-per-visit) continues to shatter previous records. Whether you're on Facebook, Twitter, Pinterest, Tumblr, LinkedIn or any other social media platform, you undoubtedly see an increase in the unique types of ad traffic that's designed to get your attention. Reviews of CTR (click-through-rate) or CPC (cost-per-click) provide insight into whether a shift in strategy is warranted. Goldman Sachs recently increased its valuation of Facebook ads due to higher confidence in Facebook's ad ROI (return-on-investment) and mobile strategy.

Social media channels are picking up steam and have their eyes on capturing a greater portion of search dollars. The real race will not be between social media channels, but between marketer's allocation of dollars across search, display, and social.
Adobe Digital Index Q4 2013 

Internet Ad Revenue Tops $20B at HY 2013

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) report on internet ad revenue generated from more than 600 leading media and technology companies that are responsible for selling 86% of online ads in the US and is considered to be the most accurate measurement of revenue in this space. According to the IAB press release, internet ad revenues topped $10.7B USD in Q3 2013, a 15% increase over Q3 2012. Growth into 2014 and beyond is expected to accelerate.

Digital has steadily increased its ability to captivate consumers and then capture the marketing dollars that follow. Mobile advertising's breakneck growth is evidence that marketers are recognizing the tremendous power of smaller screens.
2013 First Six Months Results October 2013

Battle of the Sexes in Social Media

So what do we do with all of these social media outlets? You might imagine that women and men use them differently and you'd be right. Take a look at how the battle of the sexes plays out on social media platforms.  If you're planning on using the platforms for business or for pleasure, it's helpful to know who is listening.

Social Gender Infographic

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