Are Women the Real Power Behind Social Media Platforms?

Social media platforms are a tremendous phenomenon that even passionate technocrats like myself didn't envision when I entered the tech arena many years ago (I won't say how many years ago). Before I went into the military or went to college I was absolutely smitten by the possibilities that would some day come from the work that I would perform as an Electrical Engineer.

After graduating I relished in the challenges that came my way and immersed myself in the work of testing the earliest versions of ferro-electric thin-film capacitors and wireless data technologies. Wow! - I'm still amazed. I spent countless hours evaluating system designs, testing product releases, building and selling technology solutions, and creating an ever expanding awareness of the economics of leadership and human capital along the way - always digging deeper to create better, stronger, faster, more efficient systems and solutions for the companies where I worked for and more broadly for humanity in general. I still believe in the whole good of technology and what it does for us.

With all of my passion for technology and the good that it does, I'm deeply bothered by the gender gap and its impact over time - even more so after Oxford's research study. Much research has been done and initiatives have re-started to turn up the volume on this topic. I'm still perplexed about the 'how' and 'why' of the gender gap and of course I continue to examine ways that I can use my talents and capabilities to help close the gap just a little more. The urgency is real!

Social media platforms provide us with ways to connect, interact, and innovate at the speed of light. All one needs is an idea and a computer and the world is literally at your fingertips. Technology, education, and barriers to entry have virtually disappeared and market disruptions are everywhere as a result. The great equalizers - internet and education - are free making it possible for the entire globe to participate in reshaping our world. Yet the economic distance between men and women remains galaxies apart.

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There are two equalizers in life - the internet and education

John Chambers

Chairman and Chief Executive Officer, Cisco

World Economic Forum (2014)

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Social Media Platforms - Owners versus Users

Mashable's article reviewing the Top 10 Highest Rated Tech CEOs prompted me to think about who "owns" social media platforms versus who "uses" these platforms - and whether there is a way to leverage these platforms to dramatically change gender dynamics. To ask the question a different way - can women leverage time spent on social media platforms to help secure stronger leadership roles in companies or as influencers of policies that will drive the desired changes in leadership? There are may ways to answer this question, but the simplest answer is 'yes'. Alone social media platforms aren't the only answer and it would be silly to think so. There also must be 'push', policies, programs, and participation from the target audience - women - to change the trajectory.

 

Will Social Media Become Girl Territory Soon?

That's the question at the bottom of the infographic. If women use social media platforms to build and launch personal brands, to run their own businesses, and to add massive value beyond shares, likes, and comments - then yes - social media will soon become girl territory. If not, then social media will continue to provide even greater ownership and leadership opportunities for platform founders, leaders, and businesses without maximizing the opportunities at women's fingertips.

5 Ways To Increase Your InterNET Worth

Intellectual capital and intellectual property are compelling to think about, right?  We typically go about our lives educating ourselves, working hard, building families, and making a difference in the world without generally considering how much we’re truly worth.  Is this OK?  Sure it is - if we’re not interested in maximizing ourselves or our contributions. I challenge myself to ask better questions and to find different answers other than “that’s just the way it is” or “everyone needs to pay the bills”. Is that really just the way it is? There is overwhelming evidence to the contrary. We really can choose our destiny. Take a closer look.

In his essay titled The Nature of the Firm (Coase, R. H., 1937), Nobel prize-winning economist R. H. Coase (1910 – 2013) defined the legal concept of employee and employer as closely related to  the “master and servant” relationship.  He explored “...why a firm emerges at all in a specialized exchange economy.”  In this context the term firm refers to corporation or organized structure that controls and manages production of goods and services.

This is a complex subject made simpler by Coase’s flashes of insight about an individual’s desire to “...accept less in order work under someone instead of dealing with the stress normally laid on the advantage of “being one's own master.”  I suspect that this is the trap that many of us have fallen into and it can be difficult to get out - but hundreds of millions have taken the step.

According to an article by the Global Entrepreneurship Monitor (GEM, 2012), the number of entrepreneurs in the world approached 400 million across 54 countries in 2011!  That’s right 400 million—or 5.7% of the world’s population!  Keep in mind that these figures are from 3 years ago.  Let’s break it down further.  Of the millions of entrepreneurs, 39% are Women Entrepreneurs, 40% are Young Entrepreneurs (18—25), and 17% are Innovators, and 4% are Global Entrepreneurs.  Undoubtedly these individuals are dealing with the stress of “being their own master” in order to maximize their contributions and their worth in the world.

Not clear yet what this all means?  Take a look at this INFOGRAPHIC.  What can you do to increase your InterNet worth?  Here are 5 steps that you can take.

STEP 1 - Know Your Industry: Is the industry that you’re currently in growing or dying?  When will major shifts occur?  Who is the competition?  Where are they located?  What do you read to stay on top of it?  Who do you know that can help you stay smart?  If you think these types of questions are just for the “bosses” or strategists, you’re wrong!  These are the types of questions that every person should be asking themselves in order to create winning personal outcomes.

Step 2 - Know Your Numbers: How many people are there in your industry?  Where are the majority of workers located?  Has there been a shift in the number of workers in a particular location?  Is there a clear migration pattern emerging?  What is the market rate for your current position?  What is the top role in your industry?  What is the market rate for that industry top spot?  Is that role in the private sector or public sector - could be either?  Explore it!

Step 3 - Know Your Outcomes: Are you where you want to be in your career?  If not, why not?  Are you in the right industry?  What is your ultimate objective - to make a difference, to make more money, to solve a social problem, to support your family?  What alternative paths have you considered?  How much time do you intend to spend where you are before making a shift?  Have you explored higher education as an option?

NOTE: Higher education is a must-have just to remain status quo.  Don’t believe me?  Check out the competition!

Step 4 - Know Your Support System: Who do you have in your corner that can help you get to where you want to go?  Expand your networks and circles of influence. Do you have mentors or coaches?  Are you on your own?  No one gets to where they want to go on their own. Build a substantial and influential support team.  Don’t wait until the last minute to ask someone to “be your mentor”. Actively seek out individuals who have what you need and borrow with pride. This is called modeling and it’s not a crime. It’s what human beings do.  We model others to learn.

Step 5 – Know Your InterNET Worth: Social media profiles are a great way to let everyone know who you are and what you stand for. Watch your traffic! One of the first things potential employers, business partners, or curious bystanders do is to “google” you to see who you are. Are you leaving a data footprint that you’re proud of?  If not, change course and mind your data!  Clean up what you don’t want to be seen and be proud to tell the world who you really are.  My social media preferences are Twitter, Facebook, Google+, and LinkedIn along with my blog and my website.  Social media profiles are the new “business card” and I’m leveraging the advantages offered to increase my InterNET worth.

Do you know your worth - InterNET or otherwise. If not, find out. You're WORTH it!

Social Media Is Not Just "Social", It's Big Business

Social Media is not just "social", it's business - BIG business!  Unless you've been sleeping for the last five years you already know this. The number of technologies, apps, and platforms supporting the engagement, measurement, nurturing, and conversion of contacts into employees, customers, partners, clients, acquaintances, and friends continue to explode. Women and men alike devour content as fast as it gets generated and still want more. The 'free line' has moved. The free line is the boundary between the amount of content products, or services that are given for free versus what customers will pay for. Companies scream louder and louder to get the attention of potential customers - and we've gone deaf. Or have we?


Social Media Intelligence Reports Crazy Growth

RPV (revenue-per-visit) continues to shatter previous records. Whether you're on Facebook, Twitter, Pinterest, Tumblr, LinkedIn or any other social media platform, you undoubtedly see an increase in the unique types of ad traffic that's designed to get your attention. Reviews of CTR (click-through-rate) or CPC (cost-per-click) provide insight into whether a shift in strategy is warranted. Goldman Sachs recently increased its valuation of Facebook ads due to higher confidence in Facebook's ad ROI (return-on-investment) and mobile strategy.

Social media channels are picking up steam and have their eyes on capturing a greater portion of search dollars. The real race will not be between social media channels, but between marketer's allocation of dollars across search, display, and social.

Social Intelligence Report

Adobe Digital Index Q4 2013 

Internet Ad Revenue Tops $20B at HY 2013

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) report on internet ad revenue generated from more than 600 leading media and technology companies that are responsible for selling 86% of online ads in the US and is considered to be the most accurate measurement of revenue in this space. According to the IAB press release, internet ad revenues topped $10.7B USD in Q3 2013, a 15% increase over Q3 2012. Growth into 2014 and beyond is expected to accelerate.

Digital has steadily increased its ability to captivate consumers and then capture the marketing dollars that follow. Mobile advertising's breakneck growth is evidence that marketers are recognizing the tremendous power of smaller screens.

IAB Internet Advertising Revenue Report

2013 First Six Months Results October 2013

Battle of the Sexes in Social Media

So what do we do with all of these social media outlets? You might imagine that women and men use them differently and you'd be right. Take a look at how the battle of the sexes plays out on social media platforms.  If you're planning on using the platforms for business or for pleasure, it's helpful to know who is listening.